The Medical Spa Industry is a $14+ billion annual industry in the United States and only 30% of clients feel they were truly pampered at their last Medical Spa visit.
Environment Shapes the Client’s Perception Before the First Treatment Begins
Temperature and comfort is one of the most powerful factors that affects people’s perception prior to their receiving any treatments. Clinical settings are typically designed with and lit with harsh lights to give a sense of efficiency and technicality. This is in stark contrast to a pampering relaxed setting that’s typically designed with soft warm lights. This is why it’s crucial for a Medical Spa to design and create a setting and ambiance that’s to promote relaxation and comfort of their clients, where clients can comfortably receive any treatment without distractions.
By keeping your clients at the comfort of their own home prior to entering your facility for treatments by controlling the environment such as the temperature and sound, you will set the stage for a wonderful luxury treatment experience. For facial type treatments it is recommended to keep the temperature in the room between 72-75 degrees and keep the hum of the HVAC system at a very low noise level to drown out competition other external noises in the area. The comfort of your clients and their experience with the linens you use is another area that is very important. There are many types of robes and towels on the market, but it is very important to keep in mind that there is a large price difference between some of the linens. Although there may be a little higher upfront cost for using some of the Egyptian cotton robes and bamboo fiber towels in your facility, in the long run they will add a lot of value to your facility and provide your clients with the high end luxury experience that they are looking for.
Customization eliminates the assembly line feeling
Mass produced treatments destroy the luxury experience faster than anything else.
A good treatment starts with a good consultation. A good practitioner will assess your skin, take a full medical history and then discuss any issues that you have with your skin. They will then use this information to modify a treatment to best suit your needs. There are many different technologies on the market which can be used to analyze the skin, but the most important thing is the practitioner’s ability to interpret the information obtained from these technologies and use them to give you the best possible treatment.
Premium facials demand technical precision
High-End Facials such as chemical peel, microdermabrasion and HydraFacial are amongst the highest priced skin treatments given at a Day Spa and the reason for this is that they are the highest-end of skin treatments in relation to other treatments and each of these treatments require specific training as well as in-depth knowledge of skin types. The majority of luxury med spa Jacksonville facilities have high-end technical treatments and the biggest difference between most treatments are the quiet operation, consistent results and the effectiveness of the most up-to-date equipment and by a skilled aesthetician who will use the highest quality products for pre and post-treatment as well as to apply throughout the treatment itself.
The nervous system begins processing a visitor’s impression of a facility the moment he or she walks in. Be it harsh, fluorescent lighting with a very clinical feeling or soft, warm, nurturing colors, one instantly knows whether or not a guest will instantly feel comfortable or not. As previously mentioned, temperature also must be controlled in order to foster a comfort feeling as guests relax and receive a facial. It also is very important that there are sufficient HVAC units to mask sounds of equipment in use, or else an undesirable feeling of discomfort may arise to detract from guests experiencing the highest levels of comfort. Also of significance are the highest-quality of skin care tools and accessories. For example, guests could be draped with the highest-quality of robes, and the softest, and highest-quality of towels, made of high-grade bamboo. While there is greater initial expense, when contrasted to lesser materials of inferior quality, a greater and more memorable impression are created among guests regarding highest levels of comfort provided throughout the facility’s physical space.
Confidence building through visible results
Instant surface improvements can also deliver an instant fix to provide clients with an immediate answer to help them feel better in the short term. However, deeper changes to the skin’s cells also occur with repeated treatments and will continue to improve long after the treatment has finished.
High quality luxury self-care and luxury facial treatments for skin can offer so many changes to the biggest change of all is that they can deal with the most skin concerns at one time to bring about the greatest results for clients in the shortest period of time and with the greatest value for money. So for example the surface wrinkles and folds, the dark spots of hyper-pigmentation and the uneven skin texture can all be greatly improved with just one superior treatment. And the results of the skin of the face can even continue to improve with time as long as one continues to receive regular superior skin care treatments.
By taking before and after photos of a client’s skin before each treatment and then tracking the changes over time, the practitioner can show the client all of the progress that has been made. By also documenting what the client will look like by the end of their treatment plan, the practitioner can motivate the client to continue with their self-care.
Service integration creates seamless experiences
The luxury factor that your customers perceive with respect to your medical spa is based on the single features of your medical spa and how well they have been integrated to work effectively together.
In order to achieve this sense of luxury one must consider all aspects of service and how they can be better to provide their patients with the ultimate in luxury and the best experience ever! This includes the time of their appointment, waiting time to be seen, the treatment itself, follow up after treatment and after care, as well as how they are treated from the time they schedule their appointment until the time that they have completed all of their treatments. When all of the little things are thought about and done well it can go a very long way in ensuring that your clients feel that you and your medical spa offer more than other competing facilities and have a great deal to offer.
This attention to post-treatment aftercare is what shows that a medical spa is committed to helping clients get the best results from their individual treatments. Yes, there are many places where clients can receive inferior services using inferior products. But that is not what clients are paying high dollar for when they receive individual treatments at a medical spa. What they are paying for is the time that a highly trained and experienced practitioner has to provide them with individualized care and attention. They are also paying for the practitioner’s medical expertise. A successful luxury medical spa knows that what they are selling is not individual treatments. They are selling the time, attention, and expertise that goes into each individual treatment. They are also selling the aftercare that clients receive for weeks and months following individual treatments. For this reason, many practitioners provide clients with detailed aftercare instructions following individual treatments. They also provide clients with high-quality take-home products to continue individual treatments at home.
